Golden Rooster Awards Visual Identity



Project: Golden Rooster Awards Visual Identity
Graphic Design: Sasha Fominskaya & Shiyue Wang
Art Direction: Sasha Fominskaya & Céline Lameé
Design at LAVA Beijing

Visual Identity pitch for the Golden Rooster Awards, mainland China’s largest film festival, based in the coastal city of Xiamen. The design incorporated elements of the rooster, the sunrise, and local Minnan culture to reflect vitality and youth in a global context. This pitch has been nominated.