Shiyue Wang
Client: Remark (UK)
Project: Annual Consumer Report Design Proposal
Design at Lava Beijing, with Martijn de Lange and Céline Lamee
Year: 2019
ObjectiveRemark conducts the largest life insurance consumer survey each year, aiming to provide insightful data that shapes the industry. Our task was to design an annual consumer report that goes beyond the typical presentation of data, transforming it into a compelling narrative about life and people.
Vision: Traditional annual reports often rely on clichéd stock photos, uninspired quotes, and complex graphs that can feel disconnected from the real human stories behind the numbers. We wanted to challenge this norm and create a report that feels alive and engaging. Our goal was to turn the numbers into people, making the data relatable and impactful.